Market Overview

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1. Exhibition as a central piece in furniture distribution in modern china
At present, trade exhibitions are a central piece to furniture distribution in China. Increasingly, exhibitions
are becoming a major platfrom for exchange between furniture manufacturers of home and abroad and
distributors. The exhibitions are getting larger and larger in size and have become "barometers" of
furniture sales in China. They also play a very important role in bringing made-in-China furniture to
international market.

2. Development of China's Furniture Design
"Famous furniture designer" plus "famous furniture manufacturer" equals "famous furniture brand".
Original design and well-known brands are two driving forces for modern European and American
furniture to conquer international furniture market. The mutual supporting and common development
cooperative mechanism as well as win-win strategy between manufacturer and designer are the
important basis for the success of modern western furniture, that is, the furniture manufacturer provides
a platform for designers to exert their talents, meanwhile, the creative design of professional designers
also promote the development of manufacturer. In this aspect, China's furniture enterprises can draw
lessons from those successful experience of European enterprises as China's contemporary furniture
enterprises urgently need to establish and then form an effective cooperative mechanism and win-win
strategy between manufacturer and designer, and thus really respect intellectual property, acknowledge
the status of designer by following international common practice.

3. Future Trend of China's Mordern Furniture Design
If China's furniture industry wants to catch up with advanced world level, it must have its own
professional furniture designers and design masters. To achieve this, a serial of measure shall be taken.
The organizations and alliances of China's furniture industry have successively established "Furniture
Designer Committee". And China's Design Higher Education has achieved progress at a high speed,
currently, China has been the largest country of design education in the world. Among more than 2000
universities, there are more than 1100 universities that have established design major.

There is no doubt that China has been a large manufacture country of furniture at present, however,
we can't be called as a advanced furniture production country, except the limits to technical level of
furniture producing, the more important reason is the current China's furniture design level. The world
has already paid attention to the "China Design", envn the famous USA magazine Business Week has
proposed the conjesture of "Age of being Designed in China" is coming. So we have reasons to believe
that China's Furniture Industry will achieve a fundamental conversion from "Made in China" to
"Designed in China" in the coming 20 to 30 years.

(the articles are extracted from "China Furniture Market Overview")