From September 10-13, 2024, the 29th Furniture China & FMC China 2024, along with the Maison Shanghai2024, will grandly open at the Shanghai New International Expo Centre (SNIEC) and Shanghai World Expo Exhibition & Convention Center (SWEECC).
Under the new theme ‘UP is Just in Time!‘, the event will feature 3,000+ selected exhibitors spanning the global furniture industry chain. The exhibition will highlight the timely rise of brands, design, channels, and services, facilitating dual domestic and international market circulation, showcasing new industry productivity, and unleashing global home trade momentum. Over 200,000 professional visitors from 160 countries and regions are expected to witness innovations in home trade, design, and lifestyle across a total exhibition area of 350,000 square meters in Shanghai Pudong venues.”
Boosting Supply and Consumption: Showcasing Leading Platform Value
China, the world’s largest furniture producer, exporter, and consumer, supplies products to over 200 countries and regions, serving billions of households and playing a vital role in the global furniture industry. In the first half of 2024, positive signals from the dual domestic and international market cycles have emerged—China’s furniture manufacturing industry saw both revenue and profit growth, with domestic sales and exports rising significantly. Notably, furniture exports surged by 18.3% year-on-year to 251.33 billion yuan.
As a world-class exhibition and a key platform for global furniture trade, design, and lifestyle innovation, Furniture China 2024 will continue to boost supply and consumption. It will leverage its position as a leading industry platform, adhering to the “dual circulation of exports and domestic sales, and new online-offline retail” strategy. The Expo will gather a high concentration of people, goods, information, technology, and capital, providing high-quality suppliers and professional buyers with integrated online and offline interactions for the international and domestic markets.
Providing high-quality suppliers and professional buyers with integrated online and offline interactions, on the supply side, Furniture China 2024, held alongside the Maison Shanghai 2024 and FMC China 2024, will reach a new peak with an exhibition space exceeding 350,000 square meters and more than 3,000 exhibitors, that brings together leading brands and service providers offering “new designs, new materials, new processes, and new technologies” to the global market. The exhibition covers the entire industry chain, featuring original design, whole-house customization, smart sleep solutions, hybrid offices, trendy outdoor furniture, artistic soft furnishings, innovative materials, and creative lighting.
The SNIEC will host 18 indoor and 26 outdoor halls, fully booked, with over 30,000 square meters dedicated to international exhibitors and more than 800 high-quality material suppliers. The SWEECC will utilize H1, H2, and H4 halls, offering 60,000 square meters of exhibition space and welcoming over 500 selected brands. Additionally, the event will feature themed shows, professional conferences, pioneering forums, industry awards, and high-end business social dinners, fostering industry exchange and cooperation and sparking innovation and vitality within the sector.
On the demand/consumption side, the Expo aims to connect professional buyers and new retail buyers, expecting to attract over 200,000 professional visitors from more than 160 countries and regions. Last year, the expo saw a record high of 25,595 international visits, a 13.2% increase from 2019. With the new visa-free policy, international attendance is anticipated to hit new heights this year.
The exhibition will introduce “new type distributors,” enhancing the professional audience base, including platforms like RED, Douyin, TikTok, professional buyers, e-commerce influencers, KOLs, offline boutique store supply chain managers, designers seeking OEM services, and major individual buyers. It will also continue to expand its reach to emerging designers and young consumer segments.